Food service in the movie theater industry has exploded in the last ten years from popcorn and candy to full meals and even in-theater dinners. The increase in expanded menus is the result of declined ticket sales and an increase in entertainment options in the home. Theater owners have been searching for a new means to increase revenue and expanding their food menu is an inexpensive method for driving more sales. For more information on the transition from buttered popcorn to a full popcorn chicken meal check out this helpful blog post.
How does AutoFry and MultiChef Fit in?
With the rise in demand for hot and fresh food items at the cinema, you need a plan to implement a food program with a low startup cost and high return on investment. The easiest, most cost-effective way to start a profitable food program is with the ventless kitchen technology the AutoFry and MultiChef delivers. From French fries to full pizza pies you can serve up fresh food fast and keep your customers satisfied and coming back for more. Turning the act of going to the movies into a full experience with food and drink not only creates high profits for your theater but also promotes a night at the movies as a full event, something unachievable with in-home entertainment.
Because both of our innovative machines are self contained and ventless, you don’t need to spend money on costly renovations to add hoods or venting, all you need is counter or floor space and a plug and you’re ready to go. Plus, with our rebate partnerships, you’ll get over $3,000 in food rebates to help start up your food program, helping to offset your initial cost to purchase the equipment. Assuming you sell ten orders of chicken fingers and fries each day, you will have made back your initial equipment investment in less than three months. What other product on the market can offer that kind of return?
Notes & Quotes from Satisfied Equipment Users:
AMC Theater in NYC
High ceilings throughout the building made it impossible for AMC to install conventional fryers and hood systems. Their addition of the MTI-40E allowed them to keep up with a high demand for fried foods without having hoods or vents. This has allowed them to add fries, chicken tenders, mozzarella sticks and more to their menu, providing their customers with a complete movie experience.
“The Double Basket Autofry has been a great asset to our movie theater concession business . The Autofry has saved us the cost of construction due to its self-contained fans, filters and fire suppression system.” – Russell Eledean, Manager Uptown Entertainment, Birmingham, MI
Sample Cinema Food Menu:
Loaded Potato Skins ($3.09 cost / $4.86 profit)
Crispy potato skins smothered in cheddar cheese, bacon, green onions and sour cream $7.95
Crispy Fried Mozzarella Sticks ($1.50 cost / $3.99 profit)
Seven perfectly fried mozzarella sticks served with a side of marinara $5.49
Chicken Combo ($2.40 cost / $6.45 profit)
Five chicken tenders with a side of delicious French fries $8.95
Buffalo Chicken Mac and Cheese($3.45 cost / $6.90 profit)
Hot and spicy buffalo chicken tossed in a homemade mac and cheese bowl $9.95
Flatbread Spinach and Artichoke Pizza ($ 3.20 cost / $6.75 profit)
Delicious flatbread pizza coated in a creamy white pizza sauce, mozzarella, spinach & artichoke $9.95
Nutella and S’mores Dessert Pizza ($2.79 cost / $5.70 profit)
A hazel-nutty twist on a classic decadent s’mores pizza baked to perfection $8.49