Five Ways to Increase Concession Profits

It’s no secret that concession sales are crucial to a movie theater to survive and remain profitable. Considering that, on average, concessions profits account for 40% of a theater’s profits, it’s imperative to have a solid concessions strategy to ensure long term business success. But unlike happy endings, a concessions sales strategy is not it’s not always easy to come by, and sometimes we need to edit and even consider a reboot to find the right strategy for today’s customer. So today we break down that fourth wall and focus on five solid ways to increase concession profits at your theater.