There are many ways an attraction can increase concession sales, some of them are easier than others, but when it comes to driving higher profits, attractions should rely on their unique selling point of being an experience. As an attraction, you are selling an experience. Be it a ball game, an interactive animal exhibit, or even a game of laser tag, these are all moments that customers pay to experience – rather than paying for a tangible product. So with that in mind, it makes sense that concessions sales could benefit from an overhaul looking towards the experience rather than just the product. In today’s blog, we’re discussing how you can increase concession sales by creating a unique dining experience for your guests.