Concession sales at a movie theater are some of the most profitable dollars coming through the door. With profit margins on ticket sales being razor thin, concession sales are critical to keeping a theater in business. Most theaters offer at least popcorn, candy and soda as part of their concessions sales strategy, but what’s stopping them from offering more? Today we highlight the reason for expanding your concession offerings. From increased profits, to happier consumers, expanding your concessions to prepared foods is a no brainer, especially when you realize you an do it all with just one machine!