Halloween is one of those holidays that people either love or hate. It certainly doesn’t have the same appeal as Christmas or Thanksgiving, so for many it’s just an excuse to stock up on 50% off candy November 1st. But as a Halloweenaholic, I’m here to tell you there are plenty of reasons to celebrate just a little bit harder than years passed. As one of the only holidays that isn’t built around the dinner table or backyard grill, Halloween is the perfect opportunity to create foodservice promotions to increase sales. Best of all, because it’s such a fun and creative holiday, you are limited only by your own imagination — which, if you’re still feeling limited, read on as I walk you through a couple of my personal favorite foodservice promotion ideas.